Industry veteran Mike ‘Swampy’ Fernandez has joined Midwest Marketing to look after its sales in the Southern and Eastern areas. Mike is well-known amongst local dealers, having worked at Oxford Products, Bike It, Syntol Lubricants, and his own ongoing Ignition Agencies brands. He brings a wealth of specialist trade knowledge to his new role at Midwest, which distributes Diora boots, Rayven clothing, and VCAN helmets, as well as Pinlock visor inserts.
Fernandez said: “I’m really looking forward to getting my teeth into this exciting new venture. The Midwest brands are fantastic, and I’m happy to be associated with them. I’m looking forward to calling on some of my old dealers who have become friends over the years, and also the current Midwest dealers that I have not yet met.”
Fernandez can be contacted on: 07976 533487.