As we go to press, there are less than two months before the bike industry’s annual flagship show kicks off in Birmingham, and the organisers of Motorcycle Live are ramping up their preparations, with a series of announcements about November’s show.
First up is the newly sponsored Fuchs Silkolene Trade Day, which allows dealers and trade contacts to apply for up to four tickets priced at £5 each. There is eligibility criteria, and multi-franchise dealers are limited to four tickets per registered business address. More information is available at www.motorcyclelive.co.uk/trade-day.
MCIA members will automatically receive two complimentary tickets to attend the show on any day of their choosing, and if dealers want to organise a trip to the show for customers, there’s a 10% group booking discount for 10 or more tickets. Group tickets can be used on any one day of the show and the group do not need to travel together – for more information, contact [email protected]. There’s also discounted advance parking, which can be booked for £10 via the NEC website.
In terms of what’s on, the show organisers have listed the different attractions under a series of headlines. The retail side will showcase the latest 2026 bikes, riding kit and accessories from some of the biggest brands, while the Free Riding Experiences give kids and adults the chance to test ride their favourite bikes.
On the entertainment front, there’s an upgraded Festival Zone where visitors can kick back with a wide range of street food, plus live music each day. The Moto Action Show features exhilarating stunt displays, extreme freestyle motocross and indoor trials displays, presented by Matt Crowhurst. The evergreen Black Horse Stage will host celebrity interviews from the world of two wheels, hosted by James Whitham and Jack Burnicle, while rising star Grace Webb will introduce the Expert Lab, featuring technical demonstrations and conversations with industry professionals.
The Motorcycle Live show runs from November 15-23 at the NEC in Birmingham. More information and show opening times can be found at www.motorcyclelive.co.uk.