The Bull-It jeans brand has been given a refresh, with new branding and logo.
The latest branding drops the familiar “Bull’s head” motif of old, replacing it with a wordmark incorporating stylised horns on the initial letter. This allows consistent use of the horned “B”, whether as part of the complete new logo or as a stand-alone monogram.
The redesign means that the brand’s extensive jeans range will be treated to revised tabs, buttons and Jacrons to bring them into line. And sales manager at Bull-It parent company Covec, Elliot Bloxsome, says the company is working on new POS, to give the brand a distinctive shop-floor image in what is a crowded sector of the market.
Covec
01489 582707
www.covec.co.uk