Staffordshire now has a new Ducati outlet following the completion of the reorganisation of the Ducati Stoke operation at the end of September. Earlier this year, the dealership came under new management, began transitioning from the Ducati Manchester Group to its new owner, Bob Sheldon, and relocated to new premises. This process was finalised in late September, when the completely renovated Newcastle-under-Lyme dealership held a grand opening celebration attended by BSB rider Scott Redding.
Ducati Stoke says it will offer the full range of Ducati and Scrambler Ducati motorcycles, as well as genuine accessories, apparel, and access to the Ducati Approved used bike sales programme. The location also boasts a full workshop facility with a team of highly-trained Ducati specialists, qualified technicians with a long history and experience with Ducati and dedicated sales professionals.
Bob Sheldon, owner of Ducati Stoke, said: “Opening Ducati Stoke is a proud moment for me and the entire team. Ducati is an iconic brand with a rich racing heritage and a reputation for engineering excellence. We’re excited to bring this experience to riders in Staffordshire and to offer a destination where Ducati fans can connect, explore the latest models, and receive expert service and support.”
Fabrizio Cazzoli, MD of Ducati UK, said: “We are delighted to welcome Bob Sheldon and the entire team at Ducati Stoke into the Ducati family. Their passion for motorcycles and commitment to delivering exceptional customer experiences perfectly reflect the values of our brand. This new showroom not only strengthens our presence in the UK but also brings the Ducati spirit closer to our growing community of enthusiasts in Staffordshire and beyond.”