BDN readers will have seen this news last month in our Trade Talk series. Now Suzuki GB has publicly announced a price realignment across a wide range of models. The Japanese firm has cut the cost of some models by up to £1000, in a permanent change to RRPs.
The off-road-focused V-Strom 800DE now comes with an OTR price of £9999, representing a reduction of £1000. Its more on-road-focused stablemate, the V-Strom 800RE, has been reduced by £200, to £9499.
Also reduced by £1000 is the GSX-S1000 supernaked, to £10,999, and the Katana has come down by £200 to £12,499. Meanwhile, the sport-touring GSX-S1000GT+ and GSX-S1000GX+ – which come with 36-litre panniers as standard – will see a reduction of £1000 and £900 respectively, taking their OTR prices to £12,999 and £14,999.
Suzuki GB’s head of motorcycles, Jonathan Martin, commented: “This pricing re-alignment is designed to make our commitment to affordability and value-packed products clearer and more accessible. By shifting our focus away from short-term promotional sales campaigns, the costs to the consumer are clearer and more transparent, making it easier for buyers to experience Suzuki products.”