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Market continues to struggle

September is a vital month for the new motorcycle market, which has shown some signs of recovery. However, with the overall market still affected by negative registrations, the third quarter of the year has continued to struggle with restoring consumer confidence,” commented Symon Cook, head of the National Motorcycle Dealers Association (NMDA), in response to the latest figures published by the Motor Cycle Industry Association (MCIA).

“New registrations in September showed a slight improvement in the scooter segment, which was up by 1.5%. Motorcycle registrations declined by 3% for the month; however, interestingly, this marked an improvement compared to the year-to-date figure, with September 2024 down by 14.8%.

“With September closing at an overall market of just 2% down compared to 2024, this reduces the year-to-date negative to 15.2%, an improvement from August’s year-to-date which was -17.2%.”

Cook concluded: “It is encouraging to see some improvement in the market for September and the close of Q3, albeit figures remain down overall. However, the government continues to overlook the sector and the NMDA now turns its attention to the chancellor’s autumn budget in the hope of measures that will support and stimulate growth within the industry.”

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