Motorcycle Live (MCL) took to the streets of London over the weekend of 25-26 October with a digital advertising vehicle to promote November’s Birmingham show to the capital’s bikers and other potential visitors. Well-known motorcycling influencer Ruby Rides joined in with the promotion.
After MCN’s London show organiser, Bauer, pulled the plug earlier this year on its annual showcase at London’s Excel centre, the MCL promotion made perfect sense. In addition to its mobile promotion, MCL has arranged for Avanti West Coast to offer discounted train tickets from London for as low as £9. This offer should appeal as the NEC train station is just a five-minute walk (or so) from the NEC show halls.
The MCL Trade Day, powered by Fuchs Silkolene, will take place on Monday, November 17, and there is still time to book tickets at a nominal cost of £5 at https://motorcyclelive.seetickets.com/event/motorcycle-live-trade/nec/3482071