One significant advantage that ‘legacy’ Japanese firms have over newer upstart brands from China and India is the level of trust in their quality and reliability, earned over the past 50-odd years. And Suzuki is emphasising that with a new headline-grabbing 10-year warranty programme. The decade-long (or 70,000 miles, whichever is reached first) coverage is an upgrade over the firm’s previous seven-year deal, but sticks to the same broad parameters. It’s a service-activated plan that is triggered by ensuring the bike is serviced annually, in line with the factory’s service schedule, at an authorised Suzuki dealership.
Buyers of second-hand used bikes can also benefit from the warranty, even if their Suzuki has a gap in its service history. Suzuki GB will restart the bike’s warranty cover and enrol it in the 10-year scheme after a health check and service at an approved dealership.
Suzuki GB customer retention manager, Jacob Lewis, said: “Offering the Up-To-10-Year Warranty was a logical step for us. We know the rigorous levels of testing and development our motorcycles undergo, which is why we have the confidence we do in their reliability and performance. Of course, they are mechanical objects and sometimes parts need replacing. However, our customers can benefit from the added peace of mind of knowing that their bike is covered, allowing them to ride longer and worry less.”