German lube firm Liqui-Moly has signed on with MotoGP for another four-year sponsorship deal. It’s continuing as title sponsor of the German MotoGP round and will have a presence at most other rounds – but is dropping its role as the ‘Exclusive Lubricant’ for Moto2 and Moto3 from the end of 2025.
“We made this decision as a team because we believe that both our technical requirements and our marketing goals in these two series, which particularly focused on our motorcycling products, have been fully met or successfully implemented,” explains Marco Esser, marketing director of Liqui-Moly. “MotoGP and Liqui-Moly are linked by a long-standing partnership based on our shared passion for motorsport and top performance. That’s why we will continue our sponsorship in the most prestigious competition, MotoGP, to strengthen our brand further internationally.”