Dealer feedback indicates a buoyant used market, with strong retail activity. Mid-size machines remain the most popular choice, while larger adventure machines face challenges due to higher prices, size, and rising insurance premiums. With consumer spending confidence remaining suppressed, price sensitivity continues to shape purchasing behaviour. As a result, demand is strongest in the sub-£10,000 category.
Chinese brands are also showing signs of gaining traction, as they offer value for money and their quality is improving. This has prompted more dealers to stock them. Stock availability is healthy, although quality 125cc models remain more difficult to source. Overall, most dealers report satisfaction with current inventory levels, reflecting stable supply and steady consumer interest.
NEW MOTORCYCLE MARKET
Data published by the Motorcycle Industry Association showed a decline in October, with registrations 9% behind last year. This was a more significant downturn compared to the statistics for September. Like recent months, the adventure and scooter categories continue to grow, while nakeds also recorded an uptick. Meanwhile, year-to-date registrations to the end of October were 14.7% behind last year.
Recent dealer feedback suggests a variable picture for the new motorcycle market. While some retailers are on track to achieve and exceed their annual targets, others report reduced activity, making the new market less buoyant than the used sector.
At the time of writing, the budget is upcoming and whatever the chancellor announces will influence consumer confidence heading into 2026. MCL25 bike show at the NEC is also about to open its doors to the public and should provide an early indicator of next season’s prospects.
Demand remains variable, but mid-range machines continue to dominate interest, reflecting ongoing trends in affordability and practicality. Overall, the market faces uncertainty, with pricing and spending confidence likely to play key roles in shaping performance.
OUTLOOK
October saw a couple of named storms impact the UK, but overall, it was a benign month weatherwise. Following the mildest start on record, the first half of November was wet, while the second half experienced a cold snap that saw some parts of the country contend with the first frosts and snow of the winter, with riding conditions compromised.
Combining climatic uncertainty along with current budget-influenced consumer qualms, Glass’s expects motorcycle values to ease moderately in the coming weeks.
Paul McDonald
Senior residual value analyst