DF Capital has confirmed a third consecutive year as headline sponsor of the British Dealer News Trade Directory, extending its partnership into 2026.
Now in its 14th year, BDN’s Trade Directory features more than 650 suppliers, distributors and service providers and is considered a key reference tool for the motorcycle industry. The directory is available in both print and digital formats and is hosted year-round on the British Dealer News website. It will be distributed to the trade with BDN’s April issue.
Alice Frankish, DF Capital’s relationship development manager for the motorcycle industry, said the sponsorship reflects the specialist bank’s ongoing commitment to supporting dealers with tailored funding solutions.
Commenting, she said: “We aim to be a specialist bank that genuinely goes the extra mile for customers. I work closely with dealers to ensure they have the funding they need to support their business ambitions, backed by dedicated support from the wider DF Capital team.”
Since launch, DF Capital has provided more than £5bn in funding and now works with 97 manufacturers and almost 1500 dealers across multiple sectors, including motorcycle, leisure, marine, transport, agriculture and construction. Its finance solutions are designed to help dealers fund stock and showroom vehicles, freeing up working capital and supporting growth.
The company’s Unit Stocking Finance offering enables dealers to unlock cash tied up in inventory, with benefits including fixed fees, same-day access to funds, cost-free periods of up to 90 days and funding of up to 100% of the purchase price. In addition, DF Capital’s Structured Finance team, launched last year, provides tailored funding solutions beyond the forecourt, including support for acquisitions, expansion and new premises.
Frankish added: “We’re passionate about supporting the motorcycle industry and believe flexible, reliable funding is critical to dealership success. From order to sale, our finance solutions are designed to help dealers sell more.”
BDN’s 2025 Trade Directory reached more than 12,500 trade professionals across print and digital platforms, generating more than 127,000 page impressions and an average online read time of almost five minutes. Suppliers can enhance their listings with logos, contact details or full profile features. Advertising space is available throughout the Trade Directory.
To get listed, contact British Dealer News advertising sales on 01237 422660 or email [email protected].