Triumph Motorcycles has introduced a new online bike reservation system, Reserve My Triumph, which it says will make buying a bike easier and simpler.
Under the system, buyers can reserve any new Triumph model in their chosen colour. Then, a fully refundable deposit is placed through their chosen dealer in a single, streamlined transaction. The selected bike is then allocated by the Triumph factory to the customer and prioritised for early collection.
The Hinckley firm says the technology integrates factory and dealer systems, maintaining the strength of the dealer relationship while delivering greater choice and peace of mind. Initially available in the UK, the service will expand to Europe and other major markets this spring.
The reservation fees for standard models are from £250, limited editions are £500, and £150 secures Triumph’s TXP electric youth bikes. Payments are processed securely via Stripe, with support for credit and debit cards, PayPal, Apple Pay, and Google Pay, and then transferred to the customer’s preferred dealer.
Triumph’s chief commercial officer, Paul Stroud, said: “Reserve My Triumph represents a major step forward in delivering convenience and confidence for our customers. The new service ensures everyone receives a high-quality service and a seamless, simple ordering process. For the first time, customers can ensure they can get their perfect model and colour choice directly from their preferred dealer. Combining the flexibility of online reservation with the trusted service of our dealer network, we are ensuring that riders can secure the bike they really want.”