Triumph has long been getting accolades for its range of motorcycles, and now the Hinckley factory has added a tourism gong to its trophy cabinet. Triumph’s Factory Visitor Experience has won a gold award for Overall Excellence at VisitEngland’s Visitor Attraction Accolades 2024-2025.
The award recognises excellence within the visitor attraction sector, with scores based on annual assessments by VisitEngland (the official tourist board for England). After the latest annual appraisal, VisitEngland’s assessor said that the Triumph experience was “the perfect day out for fans of iconic motorcycles.”
Triumph says its factory tour is an interactive experience that appeals to riders, fans, and even those new to motorcycling. Guests can explore a curated collection of iconic Triumph motorcycles from past and present, alongside interactive displays that tell the story of Triumph’s engineering and design journey.
Triumph chief commercial officer, Paul Stroud, said: “We’re absolutely thrilled to receive the VisitEngland Gold Accolade for 2025. It’s a real credit to our Factory Visitor Experience team, who work tirelessly to make every visit special, from showcasing our iconic bikes to sharing the story behind the design, engineering and development of Triumph’s motorcycles.
“The factory has long been a favourite for motorcycle enthusiasts, and it’s great to see its appeal growing as a unique venue for events and conferences. This award is proof of the experience on offer.”
VisitEngland director Andrew Stokes added: “These accolades put England’s outstanding attractions in the spotlight as they recognise the amazing visitor experiences available across the country. They acknowledge the people who give the warmest welcomes, provide the most mouth-watering food and tell the stories that delight visitors, making them jewels of our tourism offer.”