Ross Feltham steps down at CMC

Ross Feltham, long-serving director and general manager at Chesterfield dealer CMC, has announced he’s stepping down. Feltham started working part-time in the family business aged 14 while still at school, then took over Staveley Motorcycles (SMC) from his father Maurice in 1982. SMC expanded, becoming the Chesterfield Motorcycle Centre (CMC), and relocated to the ex-Powersports premises at Clay Cross, Chesterfield in 2011. In 2025 the firm, which has grown into a chain of five stores across England and Wales, celebrated its 50th anniversary, and Feltham chose the landmark date to step down. “I’ve really enjoyed working with amazing staff, incredibly supportive customers, the motorcycle trade, dealers, wholesalers, and manufacturers,” said Feltham. “It really has been an incredible ride!”

He’s not disappearing completely, though. “I’ll be involved with our ride-outs, including the growing number of bikers who support our Longest Day Rideout in June,” said Feltham. “And I intend to continue hosting events at CMC Chesterfield, such as Two Stroke Sunday and British Bike Sunday. We brought them back last year for our 50th anniversary and had great attendance.”

Feltham’s final week saw him visit all five CMC branches in Cannock, Newport, Coleshill, Bridgend and Chesterfield, to say goodbye. The staff presented him with a new Yamaha WR250 to keep him occupied, much to his delight. He then locked the doors at CMC Chesterfield for the last time while staff gave him a standing ovation.

“I’d like to thank everyone who has been supportive of me and CMC on our journey,” said Feltham. “Especially my wife Sue and daughter Taran, fellow directors and brothers Mark and Darren Feltham, and our managing director Chris Brightman. I’d also like to thank all our staff, past and present, who have contributed to making CMC dealerships special for 50 years. I am truly proud of what has been achieved and the memories we have all shared, which I now have time to fondly remember.”