High-performance lubricant specialist Motul, has extended its sponsorship agreement with the FIM Superbike World Championship for another four years. The French oil specialist will remain as a title sponsor in 2026, the 10th year of its agreement, then in 2027 will become a “Top Sponsor” and “Event Main Sponsor” for one WorldSBK round per season. The firm says the deal means enhanced brand visibility across trackside advertising, podium and media backdrops, and official championship exposure. Meanwhile, Motul-branded hospitality and Fan Zone booths will feature at five European rounds per season, creating premium experiences for more than 1000 guests each year.
The collaboration also includes official programme presence, dedicated social media activations, and exclusive video content developed throughout the season.