One major casualty of the Pierer Group’s financial crash last year was CFMoto. The Chinese manufacturer had an extensive partnership with KTM, particularly in the UK, and its near collapse left CFMoto without an official British importer for its road bikes.
That role has been taken over by Quadzilla, CFMoto’s long-running ATV importer, and the specialist utility vehicle distributor is now working to get the brand’s road bike dealer network up and running for the 2026 season. Part of that means new staff, and Quadzilla has announced Andrew Painter as its new dealer manager for CFMoto in the UK.
CFMoto said: “Andrew brings extensive experience in motorcycle dealer development and network strategy, together with a clear focus on building long-term partnerships, supporting dealer profitability and ensuring consistency in brand representation across the UK.”
Speaking on his appointment, Painter said: “It’s a real pleasure to be joining CFMoto at such a pivotal time for the brand. There is a huge opportunity to build something special here by applying the same principles that have driven the success of CFMoto’s four-wheel range with strong dealer relationships, clear direction and a commitment to growth. My focus is on building a network that is confident in the product, supported by the brand and set up for sustainable success.”
Harry Hinkley, CEO at Quadzilla, added: “We are delighted to welcome Andrew to the team. His appointment reflects our continued investment in the motorcycle side of the business and our ambition to grow the CFMoto motorcycle dealer network in a structured, sustainable way. Andrew’s role will be key in supporting our dealers and driving the next phase of growth in the UK.”
Contact Andrew Painter at: [email protected].