Poole-based bike cleaning specialist Muc-Off, has appointed a new chief strategy officer to its senior management team. Sven Mack joins the firm from the company he founded in Germany, Sports Nut, which was one of Muc-Off’s first international distribution partners.
Mack has worked closely with Muc-Off since 2007 and brings 28 years of experience in the cycling and powersports industry. Muc-Off says Mack’s experience spans brand building, international distribution, digital transformation, and commercial strategy. As chief strategy officer, Mack will focus on long-term strategic planning, global market development and the continued evolution of Muc-Off’s e-commerce platforms.