BMW kicked off February with a bang, announcing a new dealership in the North-West of England, posting encouraging sales numbers for last year, and setting out its events plans for 2026.
The new dealership is in Lancashire, with Lloyd BMW Motorrad Blackpool opening its doors to customers straight away, and, as with other recent dealer openings, it’s launching as part of a current BMW car operation. The Motorrad product range is initially located at the existing Blackpool BMW Centre in Whitehills Business Park, Lytham St. Anne’s Way, Blackpool. But the firm says that dedicated Lloyd BMW Motorrad staff will be on hand for new and approved-used bike sales, finance and insurance, parts and garment sales, and all servicing enquiries. Meanwhile, plans are underway to develop the site and open a new, separate bike showroom in the near future.
Paulo Alves, head of BMW Motorrad UK, said, “We are very pleased to be welcoming Lloyd in Blackpool to the BMW Motorrad family. As a current BMW Centre, they are perfectly placed to provide a premium experience to both new and existing BMW Motorrad customers. They are vital to strengthening our presence in the North West of England, in what is a very exciting time to join BMW Motorrad.”
Lloyd Blackpool, head of business, Mark Powell, said: “We are absolutely thrilled to officially open Lloyd BMW Motorrad Blackpool and bring the full BMW Motorrad experience to riders across Blackpool, the Fylde Coast and beyond. As an authorised BMW Motorrad retailer, our focus is on offering exceptional products, expert advice, and a customer experience that reflects our passion for the brand and the riding community. Whether you’re browsing the latest BMW motorcycles, looking at approved used options, or seeking top-tier servicing and support, our dedicated team is here to support riders at every stage of their journey. Â We look forward to welcoming both long-time BMW enthusiasts and new riders through our doors.”
The new dealer comes as BMW Motorrad UK announced improved results across the board for 2025. It led the 500cc+ market, growing its segment share to a best-ever 20.3% figure, helped by the unveiling of 13 new models during the year. The R1300 GS and Adventure were the top sellers, as ever, but the firm says its S1000 XR and F900 R also hit the top ten 500+cc bikes, while the S1000 RR superbike was the top-selling litre sportsbike of the year.
Finally, the firm has unveiled its customer events programme for the year, under its World of BMW banner. There are rider training events on the road for novices and more experienced riders, off-road skills days in Wales, the BMW Motorrad Performance Academy track schools, and a wide choice of global adventures with the Motorrad Tours events.
Scott Grimsdall, head of marketing and PR for BMW Motorrad UK, said: “The World of BMW has been creating meaningful riding experiences for over 20 years, bringing together expert instruction, incredible destinations and a genuine passion for motorcycling. With more than 2,800 riders taking part in 2025, from skill development to global adventures, the programme is designed to help riders grow in confidence while creating experiences they’ll remember for years to come.”