British kids’ balance bike maker Kiddimoto, is back after a year of rebuilding its business. Owner Simon Booth says he has been working hard over the last 12 months to launch a new, refreshed product line-up.
“I’m refocusing on premium, officially-licensed balance bikes,” said Booth. “And working closely with motorcycle manufacturers and their dealer networks. The response so far has been extremely encouraging, and we’re now actively rebuilding a UK and international dealer network.
“It feels like a genuinely interesting moment for the brand… a heritage name returning with a clearer purpose, deeper OEM relationships and a model designed to work with motorcycle dealers rather than around them.”
The firm produces replicas of major bike brands, including Ducati and Triumph, and recently signed a collaboration deal with former WSB champion Carl Fogarty to promote the brand. The bikes are made from premium birch plywood using child-safe paints and finishes, then shod with realistic pneumatic tyres.
The firm says it can offer dealers high margins on instant impulse buys, which also firm-up brand loyalty amongst hardcore fans.
Kiddimoto
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