MV Agusta OE electronics

Italian exotica specialist MV Agusta has subtly attacked rival brands, by announcing it will never charge extra fees or subscriptions to unlock electronic features on its bikes. The firm says that every one of its bikes will leave the Varese factory with all rider aids and electronic functions fully activated. In a statement, the firm said: “While market trends show premium competitors increasingly monetising electronics through optional electronic features and packages, MV Agusta remains aligned with a more rider-focused philosophy. By including the full electronics suite, the brand ensures transparency, value and a consistent experience across its line-up.”