As we reported last month, top bike insurance firm Bennetts has ended its sponsorship of the British Superbike championship. At the time, the company said it would move into other areas of sponsorship, and the first part of this has now been revealed: Bennetts is sponsoring the Bike Shed Moto Show at Tobacco Dock in London. The Bike Shed show has carved out a trendy niche in the capital’s two-wheeled calendar, and with the demise of the Motor Cycle News Excel London bike show, there is more scope to grow. This year, Bennetts is set to showcase a collection of unique machines at the show from 22-24 May, while existing Bennetts customers and BikeSocial members will be able to access ticket competitions and offers, early-access tours, and a chance to attend the Friday VIP night.
As well as being the headline sponsor of the show itself, Bennetts will host a year-long line-up of events at the main Shoreditch Bike Shed venue, including rider meet-ups, ambassador hangouts, and exclusive community events.
Chris Newble, brand PR and events manager at Bennetts, said: “We’re extremely proud to be the headline sponsor for this year’s Moto Show. It’s always a highlight on the biking calendar, and we’re excited to work with the Bike Shed team to give our customers and BikeSocial members access to some truly special experiences throughout 2026.”
Bike Shed founder Dutch van Someren said: “Bike Shed is delighted to welcome Bennetts as headline sponsor of our annual event at Tobacco Dock, where we celebrate the creativity and community that underpins motorcycle culture. The Bennetts team have demonstrated a passion for moto culture that goes beyond business, through BikeSocial’s content and community, and participation across all aspects of motorcycle culture. We both share a common goal – to preserve and elevate motorcycle culture to ensure it thrives for future generations.”