The MCIA has revealed the winners of the Best Stand prizes from last year’s Motorcycle Live show at the NEC. BMW Motorrad snatched the gongs for Best Manufacturer Stand and Best Customer Experience – which the Bavarian brand has now won five years in a row – for its large, dynamic stand and riding displays.
Simon Roots, BMW brand communications and partnerships manager, said: “Our intention is to showcase the very best of BMW Motorrad, and we design the stand to ensure that it delivers entertainment, interaction, information and relevance for everyone that spends time with us.”
Helmet City took the best non-manufacturer prize. Jennifer Holmes, Helmet City, MD, said: “We’re incredibly proud to receive the Best Non-Manufacturer Stand award for MCL25. Winning for the fourth time is a real testament to the hard work our team puts into creating a stand that connects with riders. A big thank you to our team, the suppliers who supported us, and customers for their continued support.”