Midlands-based marketing agency Woodcote Events has been honoured with the Automotive Event of the Year award at the CN Agency Awards 2026, in recognition of its innovative work with Ducati. The agency triumphed over strong competition from leading car-focused agencies, marking the first time a motorcycle client has won this accolade in the awards’ history.
The winning entry was the Ducati Roadshow, a nationwide experiential programme designed to reconnect riders with the Ducati brand through premium, hands-on test ride experiences. The initiative stood out for its ability to deliver memorable interactions and foster stronger engagement between the brand and motorcyclists nationwide.
Gareth Bright, co-founder of Woodcote Events, commented: “We’re still slightly in disbelief. To go from an idea in 2021 to standing on that stage as winners is something we genuinely didn’t expect. This isn’t just a win for us, it feels like a win for the motorcycle industry as a whole. Two wheels don’t always get the spotlight in automotive, so to see a motorcycle programme recognised at this level is incredibly special.”
Jo Artherton-Bright, fellow co-founder, added: “It’s been an uphill journey to get here, so this recognition means a huge amount. We’re a small team, but we care deeply about the work we produce and the relationships we build. Winning this award shows that you don’t have to be a big London agency to deliver exceptional events. It gives us real momentum as we continue to grow and push for even bigger opportunities.”