Harley-Davidson has announced what it calls a new brand platform. Dubbed “RIDE”, the marketing push includes a new logo, online video, and musical content. “I’m thrilled to launch the RIDE platform as a full reset of the brand ahead of our company strategy rollout in May. It celebrates the fun and joy people experience riding a Harley-Davidson,” said Artie Starrs, president and CEO at Harley.
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Orwell Motorcycles secures premises with expansion in its sights
Ipswich dealership Orwell Motorcycles, has purchased its Ranelagh Road premises, securing its long-term future and opening up opportunities for expansion.
Orwell has been based at...