The market continues to respond to pressure from Chinese brands and stagnant sales, with widespread finance offers and price deals. And Suzuki has launched a new programme of demand-boosting changes, with a series of hefty price cuts across its entire range.
Following price cuts in autumn 2025 and in February this year, the firm has reduced prices further on selected bikes. The GSX-S1000GT+ sporty tourer has had another £1000 taken off its price, taking its total price reduction over the last year to £2000, dropping it to £11,999, while the adventure touring GSX-S1000GX+, complete with semi-active suspension, winglets, and 36-litre panniers, is now £12,999. The GSX-8T and GSX-8TT retros also have £1000 cut from their prices, dropping them to £8599 and £8999, respectively, and the GSX-S and GSX-R125 are now both £3999, a reduction of £1000 and £1200, respectively. Meanwhile, Suzuki GB is continuing its 1.9% finance deals on the GSX-S1000 and V-Strom 1050 models, and the 5.9% finance deals on the rest of its big-bike line-up over 400cc.
Suzuki GB head of motorcycles, Jonathan Martin, said: “Over the last year, we’ve been listening closely to our dealer partners and working in conjunction with our colleagues in Japan to realign pricing across a number of models in the range. Our recent price changes reaffirm our commitment to providing value for customers and will allow more riders to experience the quality, performance, and fun that Suzuki is synonymous with. Add to that our reputation for bullet-proof reliability, 10-year-warranty scheme, and extensive dealer support network, and I think it’s hard to find another brand that can compete with the claim that Suzuki is offering the most value for customers on the market right now.”