A new event for the off-road motorcycle sector is set to debut at Birmingham’s NEC in 2027. Dirt Bike Live, scheduled for 6-7 February at the bp pulse LIVE arena, is being promoted by the organisers as a combined trade show and public showcase focused on motocross, enduro, trials and eMTB.
The event aims to bring together leading manufacturers, brands, teams and key industry figures and has already attracted early support from several major players. Organisers say Dirt Bike Live will provide a platform for networking, new model launches, and industry presentations at the start of the 2027 season.
In addition to the trade and consumer exhibition, the event will offer ticket holders access to Arenacross practice, qualifying and freestyle motocross rehearsals during the day, an area of the sport that has typically been closed to the public. Arenacross will then stage two evening shows at the arena, with a family-oriented matinee scheduled for Sunday.
Matt Bates, owner and promoter of Dirt Bike Live, said the event was developed in response to demand for a unified annual meeting point for the off-road sector. “There’s a genuine appetite for an event that brings every side of the sport together properly – the bikes, the brands, the riders, the fans and the culture around it, all under one roof and all focused on growing the sport together,” he said.
Tickets are on sale now, with early booking discounts available. For further event details and exhibitor information, see: dirtbikelive.com.