OWB Creative for Piaggio

Birmingham marketing agency OWB Creative has been appointed as Piaggio UK’s events and marketing partner. The agency will deliver support across events, content, strategy, social, animation and public relations, aiming to increase engagement with riders for the Italian brand, whose roots go back to 1884. OWB MD Sara Lyddy said: “We are thrilled to be partnering with Piaggio UK to craft high-impact campaigns that elevate their brand and drive genuine growth.”