Zero Motorcycles is celebrating a significant boost in 2026 sales, attributing the growth to its revised strategy implemented last year, when it expanded its line-up to include smaller, more affordable, urban mobility machines, while still offering its larger, full-power bikes.
As a result, the firm says it has achieved a 330% year-on-year increase in registrations, with 142 bikes sold between January and August 2026. The LS1 scooter, launched at EICMA in 2025, accounted for the majority of these sales, and was the best-selling electric bike in the up-to-11kW power category in August.
Dale Robinson, UK country manager of Zero Motorcycles, said: “To see our registrations more than quadruple in a year, with the LS1 becoming the UK’s best-selling electric motorcycle in its category during August, is a fantastic result for Zero. The LS1 has enabled us to enter new areas of urban mobility and fleet use while continuing to offer the performance and reliability associated with Zero. We are excited to build on this momentum during the remainder of 2026.”
Zero Motorcycles
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www.zeromotorcycles.com