British riding gear specialist Merlin, is celebrating success in Europe, as a new range of official Honda-approved apparel launches in 14 countries across the continent.
The Staffordshire-based firm has collaborated with the Japanese manufacturer for several years, but their latest joint venture focuses on a line of exclusive jackets designed to coincide with the launch of the retro-styled CB1000F.
According to Merlin, the jackets, available in both men’s and women’s styles, draw inspiration from Honda’s design heritage, particularly the iconic 1969 CB750.
Inside each pocket, a printed message that begins “Built by Merlin, for Honda” tells the story of the original ‘superbike’ and highlights the connection between the garment’s craftsmanship and Honda’s engineering legacy. Developed for Honda’s European CB1000F promotional campaign, the jackets feature both brands’ logos and provide riders with a tangible link to the new models’ story.