We’re used to firms launching new products, but it’s unusual to see a company branch out into a completely new area of business. That’s exactly what South African firm Leatt is doing: the brand best known for rider protection is now producing a range of products to protect bikes, including cleaners, lubes, and polishes.
Founded by Dr Chris Leatt in 2001, the company made its name with the GPX neck stabilising brace, used by thousands of off-road riders and racers to help prevent neck injuries. Since then, Leatt has expanded into helmets, boots, goggles, and riding apparel, with a strong focus on off-road.
Leatt has now taken a new direction, introducing a range of high-quality bike care products, including bike wash, polishes, chain cleaner and lube/wax, rainproofing sprays, helmet and visor cleaners. All products feature advanced technology such as ceramic coating polymers, hexagonal boron-nitride lubrication additives, and ‘shake-to-activate’ formulations, where the products combine upon shaking and liquids transform into gels for better run-off performance.
Packaging is recyclable, and GRiTT branding features a bold, distinctive design that stands out on the shelf. Backed by Leatt’s reputation for innovation, it provides an interesting alternative in the bike care sector.
Apico is the exclusive distributor for the GRiTT brand in the UK, with a stockist programme now available and attractive RRPs. For more information, contact an Apico sales representative or email [email protected].