Former TT racer Michael Niblett (above), has joined the dealership software and digital specialist firm LeadVenture. Niblett’s new role as enterprise OEM sales director, allows him to use his broad experience across the bike trade to help the firm expand its international business, supplying both OEM and dealer customers.
Niblett joins LeadVenture from Alpinestars, where he’s worked with its direct team, following time at Harley-Davidson and Triumph.
“Having worked with dealerships, manufacturers and distributors, I understand how important it is for a brand’s strategy to work at dealer level,” said Niblett. “There can be gaps between the experience a manufacturer creates and the journey a customer takes locally. Those gaps can mean missed enquiries, missed sales and additional work for dealers. Our role is to offer solutions at those friction points.
“What excites me about LeadVenture is the opportunity to help connect that journey, combining industry knowledge with practical technology. I’m looking forward to working with OEMs, distributors and dealers to understand their priorities and help turn more customer interest into business.”
For further information, visit leadventure.co.uk or contact Michael Niblett at [email protected].