Kawasaki has joined forces with Bikesure, part of the Adrian Flux group, to launch an exclusively branded bike insurance scheme.
Kawasaki Insurance became available at the start of Motorcycle Live at the Birmingham NEC.
Bikesure employs more than 150 people at its UK-based headquarters and call centre in Norfolk, and provides cover for bikes, trikes and quads on the road.
Bikesure says it is often able to insure machines that some brokers won’t even quote for.
Robert Balls, senior manager at Bikesure and himself a passionate biker, said: “It’s a real privilege to be associated with such a cherished motoring marque as Kawasaki, and testament to our growing standing in the industry.
“We already provide cover for many Kawasaki owners and we look forward to strengthening our ties with the marque, building a long-term relationship with the company and adding value to the Kawasaki brand.”