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GLOBAL BMW SALES CONTINUE TO GROW

BMW Motorrad has reported yet another month of steady growth in May, its fifth in succession. 

Worldwide retail sales of BMW motorcycles and maxi scooters were up by 7.7 per cent to 14,088 units. In the five months of 2014 to date, the brand has delivered a total of 59,151 units to customers, a 12.9 per cent rise.

BMW Motorrad head of sales and marketing Heiner Faust commented: “We have very easily exceeded the results for the previous year. We have managed to grow in all sales regions. Our growth is driven mainly by the new boxer models R1200RT and R1200GS Adventure. We are also particularly pleased with the incredibly successful market entry of our new products, the BMW R9T and S1000R.”

In the UK, BMW exceeded its global performance by a considerable margin during May, with a 33.4 per cent increase to 779 units. However, BMW Motorrad USA reported a six per cent sales decline to 1701 units for the month.

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