Wednesday, June 19, 2024


Honda’s global motorcycle and ATV business prospered in its third financial quarter to 31 December 2014, with substantial improvements in unit sales volume, revenue and profitability.

The overall volume of Honda-badged machines supplied to dealers increased by 4.3 per cent to 4.432 million during this period. Of these, some 2.763 million were manufactured by wholly-owned subsidiaries, with that segment growing by four per cent. Quarterly revenue from bikes rose by 15.8 per cent to £2.61bn. Associated operating profit was up by 55.1 per cent to £302m.

European sales climbed by 18.5 per cent to 32,000 units. North America added 9.5 per cent at 69,000 units. Asian markets put on 5.3 per cent to 3.872 million units, with notable performances in India, Indonesia and Vietnam. But Honda’s Japanese domestic sales fell by 5.8 per cent to 49,000 units. Other regions — principally including Latin America — also declined, with a collective drop of 4.9 per cent to 410,000 units. 

For the nine months of Honda’s current fiscal year to date, motorcycle and ATV divisional revenue has grown by 7.8 per cent to £7.38bn. Worldwide bike sales are five per cent up at 13.15 million units. Operating profit has risen by 10.6 per cent to £764m. 


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