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HomeNEWSFINANCIALLeading motor finance provider unveils new identity

Leading motor finance provider unveils new identity

Close Motor Finance, one of the UK’s leading motor finance providers, has announced that it will rebrand to Close Brothers Motor Finance from 1 November.

This is a strategic move to align the firm more closely with its parent company, Close Brothers, a leading UK merchant banking group and a member of the FTSE 250.

James Broadhead, managing director of Close Brothers Motor Finance, says: “The rebrand is an important step in the progress of the company and the new brand identity sees the adoption of a new trading name, an updated company logo, revised marketing material and updated website and systems.

“The business was founded in 1988 and since then we have expanded steadily. We are very proud of our heritage and the service we provide as an independent lender, but we also recognise the benefits of having the backing of a strong parent company and the rebrand reflects this.”

Broadhead added: “It’s very much business as usual, and our dealers can be assured that they will still receive the same great, flexible service that they know and trust.”

Close Brothers Motor Finance has been trading for over 25 years and works in partnership with over 8000 dealer partners across the UK and Ireland, providing specialist finance for new and used cars, motorbikes and light commercial vehicles.

The company employs over 2800 people, primarily in the UK.


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