Don’t write EBR (Erik Buell Racing) off yet. Michigan-based Liquid Asset Partners (LAP), which bought what was left of the troubled American bike-builder at auction earlier this month, is trying to hype interest to sell on the brand.
LAP CEO Bill Melvin said in a press release: “I believe Erik Buell Racing (EBR) has established itself as one of the premier motorcycle manufacturers in the world and has strong potential as a viable business. Hundreds of millions of dollars have been spent on research and design to arrive at the EBR RS, RX, and SX platforms, which have proven themselves on the racing circuit to be state of the art and in dealer sales to be in high demand.
“Its bikes, out of the box, can go head to head with the top Italian race bikes. Our sale process will enable the proper exposure of the company and price flexibility that may better fit a new owner to move forward with operations. We believe any plan needs to include the support of the great team of employees of EBR. We will be working closely with management to formulate the plan. This is a once-in-a-lifetime opportunity and any interested parties or investors should contact us immediately.”