Saturday, April 13, 2024
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BIG AMBITIONS FOR TRIUMPH INDIA

Triumph is to increase completely knocked-down (CKD) bike assembly in India to 90% of the range it sells there within the next year, from a current 25%, to improve price competitiveness through reducing import tariffs.
 
This move was announced by Triumph Motorcycles India managing director Vimal Sumbly at a press presentation for the new 765cc Street Triple S in New Delhi. “We want to give the best of technology at affordable cost by making products locally, which is key for success in the Indian market,” he said.

India’s large-capacity motorcycle market increased by 23% over the past four years, since the British brand arrived. But Triumph has achieved 63% growth during the same period to about 4000 units annually, with a 27% market share, according to Sumbly. His target is to double volume by 2022, using CKD kits put together at Triumph’s Manesar plant in Haryana State near the Indian capital.

However, prospects are constrained by the fact that machines in this sector are a luxury proposition in India. The latest Street Triple will retail for the equivalent of £10,300. Its direct competitors are the Kawasaki Z900 and Ducati Monster 797, both priced just above the £12,000 mark. In contrast, an indigenously manufactured small 100cc bike costs only about £750 on the road.  

 
 

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