Canadian powersports manufacturer Bombardier Recreational Products (BRP) has opened a third ATV plant in Mexico, as it chases low-wage solutions to ramp up off-road capacity.
This new factory in Juárez is initially assembling BRP’s Can-Am Defender side-by-side vehicle, launched last September as a debutant in the fast-growing North American utility sector.
Commenting on this move, BRP chief executive José Boisjoli said: “BRP is committed to introducing a new side-by-side model every six months over the next four years. This state-of-the-art facility will support us in meeting that objective. It is central to achieving the growth, agility and lean enterprise objectives of our strategic plan.”
Since starting Mexican production in 2001, BRP has invested more than £100m across the three sites it now owns south of the Rio Grande. It has also been joined by US competitor Polaris Industries, which transferred some of its ATV assembly to Monterrey in 2010, similarly taking advantage of cheap non-union labour.