Tuesday, March 5, 2024
HomeNEWSINTERNATIONALbsa bikes likely to be built in Europe

bsa bikes likely to be built in Europe

Bikes bearing the revived BSA badge will almost certainly be built outside India by new owner Mahindra and Mahindra, if rumours reaching BDN are correct. The favourite manufacturing base is France, although Britain has not been ruled out.

It is rumoured that BSA and Jawa products will come off the drawing board at Engines Engineering in Italy (a motorcycle and scooter design contracting specialist in which Mahindra has a controlling stake). EE has been responsible for most Mahindra Two Wheelers stuff, including its MotoGP Moto 3 race bikes. Although BSA may be manufactured in Britain, the most likely manufacturing site is Peugeot Motorcycles in France (conveniently remaining inside the EU, of course).

The rights to the name were bought by Mahindra from BSA-Regal, a British engineering company based in Southampton.

An official announcement explaining more about Mahindra’s plans for the brand is thought to be imminent.

It is expected to say that it has shifted the focus of its two-wheeler business towards premium niche market and will enter newer and previously untouched territories, not only with BSA but also with another newly acquired brand, Jawa. The Czech brand is well respected in Asia.

As reported exclusively by BDN last week, Classic Legend Pvt. Ltd, a subsidiary of Mahindra and Mahindra acquired 100% of the share capital of BSA Company Limited. This provides ownership of BSA licensing for marketing and merchandising products under the BSA nameplate globally.

A report this week in India said: “The BSA bikes will have design teams outside India. However, there will be some input taken from the R&D team here in Pune. The BSA bikes will mainly be sold in the US, Italy and the UK.”

Jawa products will be made in India at Mahindra’s Pithampur plant and work for this is already under way.

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