Bultaco Motors has appointed a communications partner for the UK and German-speaking markets to help the rejuvenated brand’s push into the electric-bike sector.
Madrid-based Bultaco is to work with Lena Siep who will be responsible for the PR and communication of Bultaco in the UK, Switzerland, Austria and Germany. Siep has successfully contributed to the market launch of several high-level brands, most notably the British sports car manufacturer McLaren Automotive, and is also an ardent motorsport aficionado and has been involved with a number of international racing series, including Formula 1, WEC, and GT racing.
Bultaco relaunched in May 2014 and has already presented its first all-electric models of the new era: the Bultaco Rapitán prototype (pictured) – a futuristic motorcycle delivering astonishing torque and acceleration, while at the same time offering maximum range through an elaborate brake energy recuperation system – and the Moto-Bike Bultaco Brinco – a completely new type of product combining the traction of an electric motorcycle with the properties of a pedal-powered two-wheeler.
By the end of this year, Bultaco Motors says it will have appointed dedicated retail partners in each market, starting with Spain, the UK, Italy, France, Germany, and Austria.