Its days as a massive international show rivalling Milan might be in the past, but the German Intermot show, based in Cologne, has become a strong national event, similar to the UK’s NEC show. According to organiser Koelnmesse, the 2025 show attracted around 80,000 visitors and saw domestic exhibitor numbers grow by a third. The event also garnered more than 40 million social media views from content creators and influencers and, perhaps more importantly, organisers claim around 40% of visitors were aged under 30.
“Intermot has once again been the place to be for motorcycle enthusiasts,” said Oliver Frese, COO at Koelnmesse. “Through creator collaborations, live formats and media partnerships, Intermot is embracing a younger, more interactive and more digital approach. As a result, innovations and insights from the event are set to be present across various media channels long after it has ended – a win-win situation for industry, commerce, and the motorcycle community.”