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CYCLE WORLD BITES THE DUST

What could be described as the last flagship mainstream motorcycling magazine in America is to cease publication this autumn. October’s print edition of Cycle World will be its swansong.

Founded in 1962 and based in California, Cycle World has been part of the Bonnier Motorcycle Group (BMG) stable since 2011, latterly sitting alongside Motorcyclist, Dirt Rider, Motorcycle Cruiser, ATV Rider, Cycle Volta and UTV Driver. Most famously in Cycle World’s heyday, legendary gonzo journalist Hunter S Thompson was a regular contributor. 

BMG has just been bought by Octane, a US online portal for bike and recreational vehicle loan finance. Transferred to digital-only formats, Octane will effectively reconfigure this publishing portfolio to generate sales leads for its lending activities.

In a joint statement with erstwhile BMG parent Bonnier Corporation, Octane chief executive Jason Guss said: 

“We are acquiring these titles because we want to support brands that get people excited about powersports. Our goal for this acquisition is to ensure that unbiased product reviews, rigorous and objective testing, and informed storytelling will continue to be available to powersports enthusiasts. 

“When combined with Octane’s financing platform and dealership partners, consumers will soon be able to go directly from researching their dream vehicle to owning it, in a fast, seamless process.”  

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