Ducati has signed an exclusive four-year contract with leading international licensing practitioner IMG. This company will take over management of all worldwide licensing activities relating to use of the Ducati brand. These currently cover a range of products including clothing, accessories, toys, perfume and the Ducati Caffè. IMG will be tasked with optimising and further developing that programme.
Commenting on this agreement, Ducati director of motorcycle-related products Diego Sgorbati said: “The Ducati brand’s licensing activities have long been successful. Now, however, the time has come to make use of specialised skills to increase our efforts and create a global footprint, which we think IMG is well qualified to provide. That’s why, after looking at the alternatives, we realised that only IMG offered a standard of service in line with our own standards and objectives.”
Bruno Maglione, IMG executive vice-president and president of its worldwide licensing division, added: “Ducati is one of those best-in-class brands that builds and inspires emotions. It is in very rare company among the premier brands of Italian performance and style. Those are values that are seductive and appealing all over the world and they can translate powerfully to other products consistent with a Ducati-inspired lifestyle.”