Leveraging the marque for all it’s worth, Ducati has got together with fashionable Florence-based company “3.6.5” to unveil a Ducati Multiwriting collection of posh pens and leather goods.
Designed by trendy Italian watch-maker and pen-smith Giuliano Mazzuoli, the ball-points, fountain pens and pencils are milled from aluminium and finished in brushed chrome, red or black, recalling the colours of Ducati’s motorcycles. The associated leather goods consist of a wallet with money clip, traditional wallet, credit card holder and coin purse complete with snap-hook, all hand-crafted by the allegedly famous Florence leather school.
This new range is available at specialist stores and stationery shops in Italy, France, Spain, Japan and the USA, along the shop section of the official Ducati website, www.ducati.com.
After branded pens, wallets, fragrances, casual footwear, computer or iPhone cases, what next? Lingerie?