The new Ducati E-shop is now available at shop.ducati.com.
The new platform – which allows the purchase of official technical apparel – is said to provide new digital services and a dedicated range “to ensure each customer enjoys a straightforward, user-friendly purchase experience”.
The online facility is described as “a platform consistent with brand values and in step with digitisation: its appealing look and feel merge smoothly with the digital properties of Ducati and offers a responsive, user-friendly, mobile-first, multi-language design”.
Luca Battiloro, Ducati’s commercial after sales director, says: “We’re aware that today’s consumer is ‘all-channel’ and influenced by a variety of touch points, both physical and digital. That’s why the new E-Shop offers purchase opportunities which merge on-line and off-line (dealer network) purchases to ensure increased visitor flow to dealers and conversion of the fan base.”
Slipping into techno-speak, the press release continues: “Following strategic analysis conducted in co-design mode, the outcome is an eCommerce operation that, starting from a redefinition of the ‘customer journey’ experienced by Ducati enthusiasts, has given rise to a universally integrated, constantly evolving platform: a tool capable of creating a tailor-made e-shopping experience modulated on the user’s characteristics.
“The biggest challenge was to make the most of the new eCommerce platform within the extremely diversified Ducati world and integrate it with already well-established all-channel assets. This means we can offer Ducatisti an interaction with the brand that is consistent with the way they experience their passion for all things Ducati and, of course, their geographical distribution.”
And if you’re still there, it concludes: “This new platform constitutes a further step along the digitalisation route and an expansion of the Ducati market, enhancing the on-line purchase process and the digital-based brand experience.”