Ducati UK recently announced it had joined the Automotive 30% Club, which campaigns for gender balance in the automotive industry.
Ducati UK MD Tim Maccabee is the first head of a motorcycle manufacturing company to become a member of the club and has underlined his support of gender diversity as a business imperative.
The club leads a collaborative campaign to fill at least 30% of key leadership positions in member organisations with women by 2030, through a ’30 by 30’ strategy. The club members “strongly believe that more diversity and inclusion lead to a better customer experience and stronger business performance”.
The UK Automotive 30% Club is open to CEOs and MDs of companies in the automotive industry such as manufacturers, retailers, and the adjacent businesses.
Maccabee told BDN: “Ducati UK is delighted to join the Automotive 30% Club. While many organisations within the motorcycle sector, including Ducati, have a gender balanced workforce, the motorcycle market is under-represented in terms of the female customer base. By joining the Automotive 30% Club we demonstrate our continuing commitment to gender equality within the company and signal our support to the opportunities within the motorcycle industry.”
The UK Automotive 30% Club is a working group within the 30% Club. It is a voluntary group of MDs and CEOs from automotive manufacturing, retailing and supplier companies.
The club was founded by Julia Muir, CEO of Gaia Innovation Ltd – a social enterprise company which builds relationships between employers, schools and universities.
The ’30 by 30’ strategy tries to attract, recruit, promote and retain capable and talented women through the organisational pipeline.