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Eicma gets under way tomorrow

EICMA 2015, the International Motorcycle Exhibition, opens tomorrow (Tuesday 17) and will run until 22 November at Fiera Milano in Rho. The first two days (17-18 November) are reserved for trade and the press. Manufacturers will be presenting some 25 previews and there will be over 1400 exhibitors taking part in the event. The MotoLive area (EICMA racing zone) has been confirmed, reserved for Custom and Special bikes, plus other special areas, like for example the one dedicated to road safety, as well as the Eicma Store and Temporary Bikers Shop selling used items. The B2B service is confirmed once again for this year, with its Match Making platform available free of charge to all exhibitors that links up sector professionals and organises dedicated business meetings.

The International Italian Supercross finals will be held in the MotoLive arena, alternating with a broad range of races that include the International Quad Cross, International Sidecar Cross and International Flat Track events. Once again EICMA has been chosen as the location for assignation of the prestigious European Supercross, SX European Championship title. Another must-see is the International Custom Bike Show, featuring true works of art, unique pieces, leading sector companies, international famous names and a rock’n’roll inspired mood for customisation of two-wheelers. There will also be the third Lady Custom Bike Contest, following the 8 Italian qualifying stages held during the year, with the lady winner announced during EICMA.

Plenty of attention will also be paid to the issue of road safety. EICMA 2015 is in fact taking part in the project “Occhio alle due ruote” (Watch for two wheelers), which aims to raise levels of awareness regarding those on cycles, scooters and motorcycles and to start debate on the issue of road safety. This project, in collaboration with Confindustria Ancma, the Italian Ministry for Infrastructures and Comune di Milano, is part of the wider European Road Safety Strategy project, which involves car sharing operators in the municipality and city of Milan.

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