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HomeNEWSINTERNATIONALEnfield opens a new front in sales war with Despatch collection

Enfield opens a new front in sales war with Despatch collection

Royal Enfield has introduced its new gear collection inspired by the Despatch Riders of the World Wars. In addition to apparel and accessories, the collection includes a limited-edition range of Despatch motorcycles that will make their way on to the roads in India and 50 other international markets. The collection was unveiled at Royal Enfield’s new flagship gear store at Delhi’s most definitive retail location – Khan Market.

Siddhartha Lal, MD and CEO of Eicher Motors Ltd, said: “Royal Enfield has been instrumental in creating and growing the leisure motorcycling segment in India over the past 60 years. One of the major gaps that our customers have faced while adventuring on our motorcycles around the country is the lack of good motorcycle apparel and accessories.

“We believe our expanded offering of purpose-built, meticulously detailed and well-crafted motorcycle gear will allow riders to enjoy their motorcycling experience even more.”

As part of the collection Royal Enfield also previewed its limited-edition range of Despatch motorcycles. The range takes inspiration from classic wartime Royal Enfield motorcycles, while still retaining the performance of a modern-day machine.

Ordering for the bikes is online-only, starting on 15 July, at store.royalenfield.com

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