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HomeNEWSINTERNATIONALEuro market maintains steady position

Euro market maintains steady position

Full motorcycle registrations data from key European markets

ACEM’s end of year Results for 2023 show that the European PTW market fared well, hitting the highest level for at least eight years.

Total registrations recorded across Europe’s biggest motorcycle markets – France, Germany, Italy, Spain and the UK – were up by a healthy 10.5% to a new peak of more than one million. Much of this was thanks to a bumper 18% improvement in the number of PTWs sold in Italy – Europe’s largest market by volume. The UK market was, in contrast, the poor relation, with a 2.5% fall in 2023 registrations being the only negative performance.

Moped sales across Belgium, France, Germany, Italy, Netherlands and Spain (the largest European markets for sub-50cc bikes) did not fare well, reinforcing concerns of how the younger generations are moving away from two-wheel transport. The market overall was down by almost 25%, with Germany and the Netherlands in particular suffering, with drops of more than 40% each.

Electric-powered machines proved a tricky sell in the UK in 2023, and this experience was mirrored across Europe with every single market seeing hefty falls in sales, whether motorcycle or moped-spec.

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