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HomeNEWSINTERNATIONALewan mcgregor and V85 TT are stars in Sardinia

ewan mcgregor and V85 TT are stars in Sardinia

Actor Ewan McGregor is back in the saddle of a Moto Guzzi, his “age-old and authentic passion”. The opportunity stems from the launch of the global advertising campaign for the new Moto Guzzi V85 TT, the all-terrain that bears the Italian brand in the large enduro touring segment.

This is not the first time the Hollywood star has been linked with Moto Guzzi – he helped launch the California 1400 in Western Australia in 2013.

Moto Guzzi says the brand’s relationship with the Scottish actor is genuine and sprang naturally from McGregor’s love for motorcycles and in particular, those built in Mandello del Lario on the shore of Lake Como in Italy. Star of more than 50 films, McGregor talked about his passion for Moto Guzzi in the road movie “Long Way Down”, when he made a stop in Mandello del Lario to visit the Moto Guzzi headquarters for the first time. A few months later, he reappeared on the banks of the Lario for the 2007 edition of GMG – Giornate Mondiali Moto Guzzi (Moto Guzzi World Days), returning to London astride his white California Vintage.

The V85 TT launch video/photographs were shot in the Resort Is Molas in Southern Sardinia.

Guzzi says more than 10 thousand test rides were booked before the bike was even available, “and the requests keep rolling in on the Moto Guzzi website”.

 

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